Currently, Nike is opening the “Nike Factory Store” in Oslo. The aim of the campaign was to create awareness for the store launch. The campaign included a count down times that was shown at the time of the opening, allowing users to instantly see how many days / hours were remaining until the store opening.
The campaign was mainly focused on sporting grounds, gyms, soccer fields, golf and driving ranges and targeting on nearby cities.
The creative and the actual implementation is supervised by Mobile First.
Both the “puzzle” as the “swipe-to-reveal” banner have been developed and deployed. Through being connected to 23 ad exchanges, we are able to generate more than enough range on hyper-local level, mainly from premium publishers.
The large number of in-banner engagements (swipes / puzzles) and favorable CTR of 1,25%, is what made this campaign a success.